Good Form Design: Collecting Better Data in Jira
03-29, 15:30–15:45 (US/Pacific), Room 1

They’re not sexy. They’re not fun. But forms are the name of the game when it comes to collecting structured data. This session will examine four use cases to demonstrate how teams have designed forms to collect better data in Jira.


Well-designed Jira forms mean that customers are presented with a friendly, familiar interface. Agents receive all of the information they need upfront, and auditors can view all of the pertinent data right where they’re looking for it – on the Jira issue.

This session will use examples and use cases to demonstrate how teams can design forms to:

  • Collect better data in Jira (Use Case: HR onboard);
  • Provide better service via the Jira Service Desk customer portal (Use Case: Internal Print Shop);
  • Streamline processes by combining forms with automation (Use Case: Bug report and triage);
  • Reduce custom fields and Jira administration without sacrificing data (Use Case: Change Management).

We’ll showcase the ProForma ADF (Atlassian Document Format) form builder which allows teams to use the same editing abilities they enjoy in Confluence to collect data in Jira.

Simon is the Founder and CEO of ThinkTilt, the makers of the ProForma form builder for Jira. Simon is passionate about the power of Jira and recognizes as a key ingredient in bringing Jira to more teams.

When he’s not working on IT projects, Simon is busy with his young family. He also has a strong interest in supporting environmental projects in Australia, and is fond of eating Vegemite.

Simon is the Founder and CEO of ThinkTilt, the makers of the ProForma form builder for Jira. Simon is passionate about the power of Jira and recognizes forms as a key ingredient in bringing Jira to more teams.

When he’s not working on IT projects, Simon is busy with his young family. He also has a strong interest in supporting environmental projects in Australia, and is fond of eating Vegemite.